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Hi, I'm Sachi. 

I'm a brand designer based in Mumbai, India. Currently working at Landor.

Branding & Identity

Art Direction

Cold noodles

Interface Design

Data Visualisation

Eye tracking

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International Film Festival 2023

IFFI stands for the International Film Festival of India. It's one of Asia's oldest and most prestigious film festivals, held annually in Goa.


Client   IFFI
Sector  Entertainment

Company NFDC

About

IFFI aims to provide a platform for filmmakers to showcase their work, promote film appreciation, and foster cultural exchange between nations. The festival is jointly organized by the Ministry of Information and Broadcasting, Government of India, and the State Government of Goa, in collaboration with the Indian Film Industry. 

We collaborated with clients like Tata Capital, Aditya Birla to create innovative posts and solutions. 

Challenge

How do you design a visual language that speaks to 75,000+ attendees both cinephiles and casual festival-goers alike?

Solution

By crafting a bold identity that celebrates the grandeur of world cinema while staying deeply rooted in Indian culture & accessible to a diverse audience.

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We expanded the elements from the poster onto the brand collaterals to create consistency in visual language.

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As a cinephile myself, it was deeply moving and surreal to meet the directors behind underrated gems who so masterfully hone their craft.

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Gala Night 
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LinkedIn

©️ Sachi Mahajan

Instagram

Creating brand identity for EARTH2POT,
developing designs for marketing collateral such as posters, brochures, event campaigns, etc. In particular, her coordination skills, communication skills and commitment towards assigned tasks are par excellence and her attention to details is impressive.

Earth2pots

During her contract, she has demonstrated her designs skills and worked with

motivation to learn new skills as necessary for her role. She has delivered high-
quality designs and her performance exceeded our expectations. We wish her all the best in her upcoming career.

Nawin Krishna, Supernova

Sachi worked with us for her Graduation project. She is a quick learner and executed design tasks on time. 

Bizongo Desworks

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