03 Supernova
Brand Identity & Syllabus Design
Challenge
How to craft a brand identity for an educational sector that wants to break free from the traditional teaching methods?
Solution
By staying true to the brand name that makes learning feel less like school and more like discovery.
About
Supernova is an e-learning platform founded by 3 IITians, that teaches kids to code. The challenge was to create a brand identity that would break boundaries of the traditional educational system paving an unconventional path for kids. This project showcases Design Research, Brand Collaterals, fun syllabus and User Personas.
Client : Supernova Ed-Tech
Sector : Educational
Among the shortlisted options, the founders selected a distinctive pattern that embodied the energy of a supernova.
Logo
The name Supernova means and explosion of a star.
This symbolises a birth of a new star. The brand wants to break away from the traditional learning to a more innovative approach that includes fun games.
The logo visualises Supernova in a graphical form. The typeface complements the logo giving it a futuristic look. Overall the energy is dynamic and bold.
The logo is built with a responsive design system that is scalable and adaptable across contexts. At smaller sizes, it simplifies into a clean, circular mark for optimal legibility. As it scales up, the nuanced geometry of the star reveals itself, adding depth and detail without compromising brand recognition.
Credits
Co Founder : Nawin Krishna | Brand Designer : Sachi (me) | Co founder : Maharishi RB
Earth2pots
Creating brand identity for EARTH2POT,
developing designs for marketing collateral such as posters, brochures, event campaigns, etc. In particular, her coordination skills, communication skills and commitment towards assigned tasks are par excellence and her attention to details is impressive.
Nawin Krishna, Supernova
During her contract, she has demonstrated her designs skills and worked with
motivation to learn new skills as necessary for her role. She has delivered high-
quality designs and her performance exceeded our expectations. We wish her all the best in her upcoming career.
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Bizongo Desworks
Sachi worked with us for her Graduation project. She is a quick learner and executed design tasks on time.
Hi I'm Sachi, a brand designer from Mumbai based in Barcelona.