01 Alpino
Rebrand & Pack design
Challenge
How do you redesign an FMGC brand that is authentically Indian?
Solution
By venturing into the roots of their origin.
(quite literally)
About
Alpino, a homegrown brand, pioneered Indian-flavored peanut butter, making it a household favourite. They cater primarily to the middle class, which forms a significant market segment. Alpino needed a rebrand to feel deeply human-centric and display playfulness and information. This project explores audience insights and mass-market design strategies.
Client : Alpino
Company : Bizongo
Sector : FMGC
Old logo
Logo
To reinforce its identity as a peanut brand, we seamlessly integrated a distinct peanut shape within the typeface. We explored a fluid, organic typeface that mimics the smooth, creamy texture of peanut butter, enhancing warmth and visual appeal.
Redesigned logo
A design unit that focuses the local aspects of the Junagadh region and Gir forests. To amplify the fresh aspect we immerse the audience into a scenic world where peanuts are produced. There is a seal like illustration of Asiatic lions, a speciality of the Girnar forest. Overall the unit is masked in a shape of a peanut.
Credits
Design Manager : Devika Bhansali | Designer : Sachi (me) | Senior Designer (Packaging) : Yatin Patil | Business head : Anusha Ramesh
Hi I'm Sachi, a brand designer from Mumbai based in Barcelona.