05 Earth2pots | SAYCHEESE

05 Earth2Pots

Brand identity & Packaging design

EARTH2POT foods is an initiative aimed at making everyone lead a disease-free life. It all started with a simple desire to bring the goodness of millets to people's daily lives, just before the pandemic hit in 2020. Millets are not something that are new, they were the most consumed food by our ancestors nearly 60 years ago and was the secret for their good health.

This project aims to understand different ways to look at branding, as encouraging people to eat more nutritious food. To simplify, clarify and visually appeal the message to the consumers.

Client : Earth2pots

Sector : FMGC

Challenge

How to craft a brand identity for brand promoting consumption of healthy millets in the Indian market?

Solution

By educating masses about the millet world

We maintained consistency across different millet variants by developing a unified design system. End-product imagery is incorporated to enhance consumer familiarity and support quick recall.

Credits

Founder : Mr. Narasimha Reddy | Brand Designer : Sachi (me)

Creating brand identity for EARTH2POT,
developing designs for marketing collateral such as posters, brochures, event campaigns, etc. In particular, her coordination skills, communication skills and commitment towards assigned tasks are par excellence and her attention to details is impressive.

Earth2pots

During her contract, she has demonstrated her designs skills and worked with

motivation to learn new skills as necessary for her role. She has delivered high-
quality designs and her performance exceeded our expectations. We wish her all the best in her upcoming career.

Nawin Krishna, Supernova