02 Gillette
Pack Design & Experience
Challenge
How to elevate the grooming experience for an iconic brand?
Solution
By highlighting the key features through product romance.
About
Gillette is a dominant force in the male grooming market, with a wide range of products and a strong global presence. The challenge was to elevate pack designs highlighting the functional aspect of their products.
Visual cues are designed to create the essence of Mach 3 zero effort shave that makes you feel light and out of the world. Lighting brings in a dramatic flair that adds depth to the visuals. Further, crafting a video that captures the experience of the new designs to cater to its legacy audience in India.
Client : Gillette
Company : Landor
Sector : Grooming
Additionally, we crafted a visual direction for the new pack showreel in collaboration with 3D artists. We wanted audience to experience the design evolution of the products. The transformation unites Mach3 and Fusion5 packs showcasing advanced features in a dramatic display.
Mach 3 blue and Fusion 5 orange colors were paired in the entire video coming together seamlessly at he end. This shows harmony within the 2 different categories maintaining their individual identities.
Creating brand identity for EARTH2POT,
developing designs for marketing collateral such as posters, brochures, event campaigns, etc. In particular, her coordination skills, communication skills and commitment towards assigned tasks are par excellence and her attention to details is impressive.
Earth2pots
During her contract, she has demonstrated her designs skills and worked with
motivation to learn new skills as necessary for her role. She has delivered high-
quality designs and her performance exceeded our expectations. We wish her all the best in her upcoming career.
Nawin Krishna, Supernova
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Sachi worked with us for her Graduation project. She is a quick learner and executed design tasks on time.
Bizongo Desworks
Credits
Executive Creative Director : Kurnal Rawat | Creative Director : Akhil Mistry | Senior Designer : Manali Makwana | Designer : Sachi (me) | Motion Designer : Arsh Kazi | Motion Intern : Amartya Garikapati | Executive Director Client Service : Vishal Patankar | Senior Client Manager : Jervin D'Souza | Client Manager : Aryan Kurup
Hi I'm Sachi, a brand designer from Mumbai based in Barcelona.